Conversion Optimization & User Testing Specialist
Full time role
Experience
3-5 years of experience in conversion optimization, user testing, or a related field, with e-commerce experience.
Job Overview:
We are seeking a Conversion Optimization & User Testing Specialist with expertise in e-commerce to join our team. The ideal candidate has a deep understanding of the unique challenges in online retail and leverages data-driven insights to refine the user journey. You’ll focus on strategies that enhance product page performance, streamline checkout processes, and improve conversion rates across our e-commerce websites.
Key Responsibilities:
- Product Page Optimization
- Analyze and optimize product pages to improve key elements like descriptions, images, customer reviews, and calls-to-action.
- Implement strategies that enhance product discoverability and the effectiveness of upselling and cross-selling.
- Cart and Checkout Process Optimization
- Simplify and refine the checkout process to minimize cart abandonment, reduce form fields, and integrate diverse payment methods.
- Implement user-friendly features like guest checkout and auto-fill for repeat customers.
- Customer Journey Mapping
- Map and analyze the customer journey across different touchpoints, identifying areas to reduce friction and improve upsell opportunities.
- Develop strategies that increase engagement and streamline the journey from browsing to purchase.
- Mobile Optimization
- Ensure a seamless mobile shopping experience that is responsive and conversion-focused, reducing friction for mobile users.
- Monitor mobile KPIs and optimize the mobile interface to maximize conversions.
- Personalization and Recommendations
- Develop tailored recommendations, dynamic content, and targeted promotions to increase the average order value and boost customer satisfaction.
- Leverage demographic, behavioral, and historical data to align personalization strategies with different audience segments.
- SEO for E-commerce
- Optimize category and product pages for search engines to increase organic traffic and drive conversions.
- Implement strategies that improve website visibility and drive conversions.
- A/B Testing for E-commerce
- Design and manage A/B tests that focus on pricing strategies, delivery information, and payment methods.
- Evaluate test results to refine the customer journey and improve overall performance.
- Cross-functional Collaboration
- Collaborate with marketing, inventory management, and logistics teams to align conversion goals with broader business operations.
- Share insights that help shape product strategy and customer service.
Required Qualifications:
- 3+ years of experience in CRO or digital marketing roles, with a proven track record in e-commerce.
- Strong analytical skills, with experience using web analytics tools (Google Analytics, etc.).
- Proficiency with A/B testing tools and methodologies.
- Understanding of UI/UX design principles for e-commerce.
- Excellent communication and collaboration skills to work across teams.
Questionnaire Link:
https://forms.gle/2xYZM1u9qdqLcCkr6