Case Study


Tresensa is a trailblazer in the ad tech industry, specializing in the creation of Playable Ads—interactive marketing technology that transforms traditional advertisements into engaging, game-like experiences. Our innovative approach enhances brand safety and boosts user engagement.


The ad tech industry faces significant challenges related to brand safety and user engagement. Traditional ads often struggle to capture attention and maintain viewer interest. Tresensa identified these issues and set out to develop a solution that would revolutionize digital advertising.

Codewalla’s Support

Codewalla helped Tresensa with:

  • Playable Ads: Developing interactive ads that engage users through casual games, providing a more immersive and enjoyable advertising experience.
  • Brand Safety: Ensuring that our ad formats meet the highest standards of brand safety, protecting both advertisers and their audiences.
  • Engagement Metrics: Utilizing advanced metrics to measure user interaction and engagement, offering valuable insights for advertisers to optimize their campaigns.


Tresensa’s innovative approach has led to significant achievements, including:

  • Industry Leadership: Establishing a new standard for interactive ads, widely adopted by leading brands and advertisers.
  • Strategic Acquisition: Tresensa’s success and technological advancements culminated in its acquisition by Liftoff, a prominent mobile marketing company.
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